Finally start your creative studio

Finally start your creative studio

The freelance course and community for creatives
  • Thanks to everything I learned, I met my yearly goals and beyond.

    Chris Porter

    The course and Slack pushed me to go into my business full time! I made more in the first month on my own than I did all of last year doing freelance work!

    Lila Jimenez

    The slack channel alone is worth the price of the course.

    Chris von Burske

    I just landed my highest paying brand identity job (1/3 of my yearly financial goal) by using all the knowledge absorbed from this amazing course and group!

    Jordyn Taylor Robins

    Jordyn Taylor-Robins

    I would 14/10 recommend taking this class. Learning all these skills gave me the confidence to start charging my worth and take my clients through a streamlined process that is stress-free.

    Katie Cooper

    After working though this course I landed my highest paying gig yet.

    Maeve G.

    This class is hands down the best decision I’ve made for my design business. The value is above and beyond. I just landed my first five-figure job this past month! Sign up now, you won’t regret it.

    Becky Caponetti

    Your book and video course have legit been my best investment for my creative career!

    Ginny Kim

    The course is amazing...The Slack channel connected me with an amazing community. The only thing I regret, is not finding it sooner.

    Lua Cieza

    Being able to see behind the scenes of how a top agency works – proposals, client relations, organization, tools used – is so valuable to me. Before I even finished the course, I had used the Proposal template to land my first client!

    Justin Wieners

    I think Jen and Amy's course should be mandatory in every design school. This course is an absolute must. It will give you the confidence to present yourself in a way you never have before.

    Gretchen Mayer

    Everything in the course was great! Setting up automated (or as pain free as possible) logistics like taxes, accounting, account service documents and contracts have made it really easy to keep momentum when landing clients.

    Tom Bates

  • Thanks to everything I learned, I met my yearly goals and beyond.

    Chris Porter

    The course and Slack pushed me to go into my business full time! I made more in the first month on my own than I did all of last year doing freelance work!

    Lila Jimenez

    The slack channel alone is worth the price of the course.

    Chris von Burske

    I just landed my highest paying brand identity job (1/3 of my yearly financial goal) by using all the knowledge absorbed from this amazing course and group!

    Jordyn Taylor Robins

    Jordyn Taylor-Robins

    I would 14/10 recommend taking this class. Learning all these skills gave me the confidence to start charging my worth and take my clients through a streamlined process that is stress-free.

    Katie Cooper

    After working though this course I landed my highest paying gig yet.

    Maeve G.

    This class is hands down the best decision I’ve made for my design business. The value is above and beyond. I just landed my first five-figure job this past month! Sign up now, you won’t regret it.

    Becky Caponetti

    Your book and video course have legit been my best investment for my creative career!

    Ginny Kim

    The course is amazing...The Slack channel connected me with an amazing community. The only thing I regret, is not finding it sooner.

    Lua Cieza

    Being able to see behind the scenes of how a top agency works – proposals, client relations, organization, tools used – is so valuable to me. Before I even finished the course, I had used the Proposal template to land my first client!

    Justin Wieners

    I think Jen and Amy's course should be mandatory in every design school. This course is an absolute must. It will give you the confidence to present yourself in a way you never have before.

    Gretchen Mayer

    Everything in the course was great! Setting up automated (or as pain free as possible) logistics like taxes, accounting, account service documents and contracts have made it really easy to keep momentum when landing clients.

    Tom Bates

Video lessons give you an actionable playbook

Video lessons give you an actionable playbook

— Taught by the co-founders of Hoodzpah
— Watch at your own pace
— See behind the scenes of our own studio
— Lifetime access

The workbook applies learnings to you

The workbook applies learnings to you

— Calculate flat rate and hourly pricing
— Learn to create a retainer
— Guided positioning and brand discovery
— Budget exercises

A community offers help and accountability

A community offers help and accountability

— Gain insights and encouragement
— Share struggles and wins
— Get accountability to meet your goals
— The community is private

Plus! Get the templates and decks we use everyday at Hoodzpah

Watch lessons on-demand, then apply the insights to yourself through a digital workbook. Plus, use our own studio templates to create your own proposals, proof decks, and more.

Not just a course, a community of peers and mentors

There's only so much you can learn in theory. The most valuable part of this course is the private, active community of fellow creative entrepreneurs. We invest in each other, we share knowledge, we think tank ideas, and we provide honest but positive critique.

What you'll learn in this course

What you'll learn in this course

1

Branding + Positioning

Position Your Brand Define Your Brand Traits Name Your Business Write Brand Messaging Write a Business Plan

1

Branding + Positioning

Position Your Brand Define Your Brand Traits Name Your Business Write Brand Messaging Write a Business Plan

1

Brand + Positioning

Position Your Brand Define Your Brand Traits Name Your Business Write Brand Messaging Write a Business Plan

1

Brand + Positioning

Position Your Brand Define Your Brand Traits Name Your Business Write Brand Messaging Write a Business Plan

2

Business Setup

Licenses + Permits Contracts Allies Insurance Banking Accounting Financial Tracking

2

Business Setup

Licenses + Permits Contracts Allies Insurance Banking Accounting Financial Tracking

2

Business Setup

Licenses + Permits Contracts Allies Insurance Banking Accounting Financial Tracking

3

Business Systems

File Organization Client Relationship Management Project Management

3

Business Systems

File Organization Client Relationship Management Project Management

3

Business Systems

File Organization Client Relationship Management Project Management

4

Running a Project

Project Workflow Contracts Strategy + Discovery Presenting Work

4

Running a Project

Project Workflow Contracts Strategy + Discovery Presenting Work

4

Running a Project

Project Workflow Contracts Strategy + Discovery Presenting Work

5

Budgeting + Income Planning

Budgeting Calculate Your Salary Income Plan Expenses Retainers Business Checkup

5

Budgeting + Income Planning

Budgeting Calculate Your Salary Income Plan Expenses Retainers Business Checkup

5

Budgeting + Income Planning

Budgeting Calculate Your Salary Income Plan Expenses Retainers Business Checkup

6

Pricing + Negotiation

Hourly vs Flat Rate Calculate Your Rates Value-based Pricing Raise Your Rates Proposals Negotiation

6

Pricing + Negotiation

Hourly vs Flat Rate Calculate Your Rates Value-based Pricing Raise Your Rates Proposals Negotiation

6

Pricing + Negotiation

Hourly vs Flat Rate Calculate Your Rates Value-based Pricing Raise Your Rates Proposals Negotiation

7

Marketing

Build a Client-base Creative Clients Website and Social Case Studies Dream Clients

7

Marketing

Build a Client-base Creative Clients Website and Social Case Studies Dream Clients

7

Marketing

Build a Client-base Creative Clients Website and Social Case Studies Dream Clients

Paris, France

Dubai, UAE

Miami, Florida

New York City, New York

Manchester, UK

Los Angeles, California

Newark, New Jersey

Dublin, Ireland

Byron Bay, Australia

Sydney, Australia

Louisville, Kentucky

Philidelphia, Pennsylvania

San Francisco, California

Durham, North Caroline

Orlando, Florida

Kansas City, Missouri

Birmingham, UK

Belfast, Ireland

Houston, Texas

Vancouver, Canada

Charleston, South Carolina

Occitanie, France

Baltimore, Maryland

Caracas, Venezuela

Pittsburgh, Pennsylvania

New Orleans, Louisiana

San Diego, California

Memphis, Tennessee

Toronto, Canada

Portland, Oregon

Nashville, Tennessee

Boston, Massachussetts

London, UK

Oslo, Norway

Spokane, Washington

New Delhi, India

Paris, France

Dubai, UAE

Miami, Florida

New York City, New York

Manchester, UK

Los Angeles, California

Newark, New Jersey

Dublin, Ireland

Byron Bay, Australia

Sydney, Australia

Louisville, Kentucky

Philidelphia, Pennsylvania

San Francisco, California

Durham, North Caroline

Orlando, Florida

Kansas City, Missouri

Birmingham, UK

Belfast, Ireland

Houston, Texas

Vancouver, Canada

Charleston, South Carolina

Occitanie, France

Baltimore, Maryland

Caracas, Venezuela

Pittsburgh, Pennsylvania

New Orleans, Louisiana

San Diego, California

Memphis, Tennessee

Toronto, Canada

Portland, Oregon

Nashville, Tennessee

Boston, Massachussetts

London, UK

Oslo, Norway

Spokane, Washington

New Delhi, India

Paris, France

Dubai, UAE

Miami, Florida

New York City, New York

Manchester, UK

Los Angeles, California

Newark, New Jersey

Dublin, Ireland

Byron Bay, Australia

Sydney, Australia

Louisville, Kentucky

Philidelphia, Pennsylvania

San Francisco, California

Durham, North Caroline

Orlando, Florida

Kansas City, Missouri

Birmingham, UK

Belfast, Ireland

Houston, Texas

Vancouver, Canada

Charleston, South Carolina

Occitanie, France

Baltimore, Maryland

Caracas, Venezuela

Pittsburgh, Pennsylvania

New Orleans, Louisiana

San Diego, California

Memphis, Tennessee

Toronto, Canada

Portland, Oregon

Nashville, Tennessee

Boston, Massachussetts

London, UK

Oslo, Norway

Spokane, Washington

New Delhi, India

For creatives of all kinds, from all over

Graphic Designers
Web Designers
Photographers
Animators
Illustrators
Videographers
Creative Directors
UI/UX Designers
Type Designers
3D Designers
Multi-hyphenates

What freelancers and studio-runners think

What freelancers and studio-runners think

  • I'm sure I wouldn't have won half of my jobs if it wasn't for the resources that Amy and Jen provide in this course. It's above and beyond what I had expected. Plus, the FABAS community is priceless and a constant source of inspiration, support and entertainment.

    Bexs Toms

    The knowledge that is shared in the course and community is worth its weight in gold... I recommend it to all my friends.

    Eva van der Borght

    I've gained the knowledge and confidence to win some of my highest paying clients - definitely one of the best invests I've made towards my career and super pumped to see more results! Exceeded expectations and extremely helpful!

    Samee C.

    Jen and Amy have jam-packed the course with an incredible amount of useful information and guidance. As an extension to the course, being a part of the amazingly friendly and supportive FABAS slack community has been a real treasure.

    Hilary Bouvier

    One of my biggest hangups has been questioning everything I do. This course was a huge boost of confidence. There was so much behind the scenes gold and info packed into it.

    Radtron Studio

    The course gave me the confidence to cowboy up and start the dang business and I've never been happier! I'm on track to exceed my income goal for the 2nd year in a row!

    Briana Spence

    Thank you so much. Your course and support made the venture of being a freelance designer feel less daunting and more achievable.

    Matthew Potter

    I can go to the community with wins, losses, and questions and know that I will get overwhelmingly positive support. You can tell everyone in the group wants to be there for the next person and really lift everyone up to be better at what we do.

    Kameron Davis

    I've been able to land different projects implementing the lessons and using the resources. Would round to around 18K dollars and counting (Here in Colombia that's really good money).

    Erick Ortega

  • I'm sure I wouldn't have won half of my jobs if it wasn't for the resources that Amy and Jen provide in this course. It's above and beyond what I had expected. Plus, the FABAS community is priceless and a constant source of inspiration, support and entertainment.

    Bexs Toms

    The knowledge that is shared in the course and community is worth its weight in gold... I recommend it to all my friends.

    Eva van der Borght

    I've gained the knowledge and confidence to win some of my highest paying clients - definitely one of the best invests I've made towards my career and super pumped to see more results! Exceeded expectations and extremely helpful!

    Samee C.

    Jen and Amy have jam-packed the course with an incredible amount of useful information and guidance. As an extension to the course, being a part of the amazingly friendly and supportive FABAS slack community has been a real treasure.

    Hilary Bouvier

    One of my biggest hangups has been questioning everything I do. This course was a huge boost of confidence. There was so much behind the scenes gold and info packed into it.

    Radtron Studio

    The course gave me the confidence to cowboy up and start the dang business and I've never been happier! I'm on track to exceed my income goal for the 2nd year in a row!

    Briana Spence

    Thank you so much. Your course and support made the venture of being a freelance designer feel less daunting and more achievable.

    Matthew Potter

    I can go to the community with wins, losses, and questions and know that I will get overwhelmingly positive support. You can tell everyone in the group wants to be there for the next person and really lift everyone up to be better at what we do.

    Kameron Davis

    I've been able to land different projects implementing the lessons and using the resources. Would round to around 18K dollars and counting (Here in Colombia that's really good money).

    Erick Ortega

  • One of the best decisions I made for my creative career since going full-time freelance. 10/10 would recommend.

    Lindsay Stripling

    The proposal was a complete game changer. The section on pitching definitely took my freelance career to the next level.

    Dan Barbour

    Literally, could not have been more helpful.

    Joseph Peterson

    Between the course, the resources and all the information — I have never learned so much in a span of such a short time and landed so many clients so soon. I am feeling ecstatic about this new found designer in me! VIRTUAL HUG to you both.

    Amber Arshad

    There's so much knowledge packed into this course that I can apply right now that I couldn't find anywhere else. My absolute favorite part was the simple explanations of the business and legal side of things.

    Gordon Choate

    I've gained valuable friendships, and "co-workers" that has allowed me to develop my craft, to celebrate others, and to share our knowledge so we all can knock it out of the park.

    Natasha Priya

    I went into the course a bit of a novice, in terms of business ...And now I have the confidence to talk about finances, invoice, terms, etc. I feel like I can do this. Thanks Hoods!

    Bryce Reyes

    This class has been completely invaluable, the resources innumerable, and the confidence I now feel going into my freelance career so much more.

    Emily S.

    This course is incredible for anyone looking for the push to start their own business. I have a game plan now!

    Monica V.

    This course was amazing! It helped me transition from a "freelancer" to running a design studio. The parameters and guidelines in this course helped make this move not so daunting - I loved the step-by-step process.

    Natalie U.

  • One of the best decisions I made for my creative career since going full-time freelance. 10/10 would recommend.

    Lindsay Stripling

    The proposal was a complete game changer. The section on pitching definitely took my freelance career to the next level.

    Dan Barbour

    Literally, could not have been more helpful.

    Joseph Peterson

    Between the course, the resources and all the information — I have never learned so much in a span of such a short time and landed so many clients so soon. I am feeling ecstatic about this new found designer in me! VIRTUAL HUG to you both.

    Amber Arshad

    There's so much knowledge packed into this course that I can apply right now that I couldn't find anywhere else. My absolute favorite part was the simple explanations of the business and legal side of things.

    Gordon Choate

    I've gained valuable friendships, and "co-workers" that has allowed me to develop my craft, to celebrate others, and to share our knowledge so we all can knock it out of the park.

    Natasha Priya

    I went into the course a bit of a novice, in terms of business ...And now I have the confidence to talk about finances, invoice, terms, etc. I feel like I can do this. Thanks Hoods!

    Bryce Reyes

    This class has been completely invaluable, the resources innumerable, and the confidence I now feel going into my freelance career so much more.

    Emily S.

    This course is incredible for anyone looking for the push to start their own business. I have a game plan now!

    Monica V.

    This course was amazing! It helped me transition from a "freelancer" to running a design studio. The parameters and guidelines in this course helped make this move not so daunting - I loved the step-by-step process.

    Natalie U.

Meet your instructors

The co-founders of Hoodzpah

Hey! We're Jen and Amy. We made this course based on everything we wish we knew when we started our own studio back in 2011. We started Hoodpzah out of necessity, and we didn’t have much savings or preparation. But we learned the ropes thanks to mentors, peers, and good old fashioned trial and error.

Since then, we’ve dialed in our processes and workflows, and worked with dream clients like Disney and the Los Angeles Lakers. We've gathered all our best insights and tools to share with you, just like others shared with us.

Hope to see you in the course!

Amy and Jen

Hey! We're Jen and Amy. We made this course based on everything we wish we knew when we started our own studio back in 2011. We started Hoodpzah out of necessity, and we didn’t have much savings or preparation. But we learned the ropes thanks to mentors, peers, and good old fashioned trial and error.

Since then, we’ve dialed in our processes and workflows, and worked with dream clients like Disney and the Los Angeles Lakers. We've gathered all our best insights and tools to share with you, just like others shared with us.

Hope to see you in the course!

Amy and Jen

Hey! We're Jen and Amy. We made this course based on everything we wish we knew when we started our own studio back in 2011. We started Hoodpzah out of necessity, and we didn’t have much savings or preparation. But we learned the ropes thanks to mentors, peers, and good old fashioned trial and error.

Since then, we’ve dialed in our processes and workflows, and worked with dream clients like Disney and the Los Angeles Lakers. We've gathered all our best insights and tools to share with you, just like others shared with us.

Hope to see you in the course!

Amy and Jen

Taught Professional Practices at LCAD

Wrote Freelance, and Business, and Stuff: A Guide for Creatives

Spoke about business and creativity at conferences like Adobe Max, Crop, Creative South, HOW, and Brand New.

Amy Hood

Jen Hood

Lila

The course and Slack pushed me to go into my business full time! I made more in the first month on my own than I did all of last year doing freelance work!

Lila Jimenez

On Demand Video Lessons

Track your progress and motivate your efforts everyday.

On Demand Video Lessons

Track your progress and motivate your efforts everyday.

Key Business Decks and Templates

Get access to professional templates for decks and project management.

Key Business Decks and Templates

Get access to professional templates for decks and project management.

Access to the Private Community

The Slack is private, so you can be transparent without fear of trolls or prying client eyes.

Access to the Private Community

The Slack is private, so you can be transparent without fear of trolls or prying client eyes.

Lifetime Access to Content and Slack

Pay once and enjoy the bennies for as long as this train is rolling.

Lifetime Access to Content and Slack

Pay once and enjoy the bennies for as long as this train is rolling.

Tired of spinning out at the intersection of art and commerce?

What are you waiting for?
Start your studio, join today!

What are you waiting for? Start your studio, join today!

5 Monthly Payments ($440 TOTAL)

$88

/month

Forever Access

Forever Access

Forever Access

Course Workbook

Course Workbook

Course Workbook

On Demand Video Lessons

On Demand Video Lessons

On Demand Video Lessons

Proposal, Discovery, Proof, Quote Decks

Proposal, Discovery, Proof, Quote Decks

Proposal, Discovery, Proof, Quote Decks

Project Management and CRM Templates

Project Management and CRM Templates

Project Management and CRM Templates

Private Slack Community

Private Slack Community

Private Slack Community

Pay in Full and sAVE!
10% Off (You save $44)

$396

in full

Forever Access

Forever Access

Forever Access

Course Workbook

Course Workbook

Course Workbook

On Demand Video Lessons

On Demand Video Lessons

On Demand Video Lessons

Proposal, Discovery, Proof, Quote Decks

Proposal, Discovery, Proof, Quote Decks

Proposal, Discovery, Proof, Quote Decks

Project Management and CRM Templates

Project Management and CRM Templates

Project Management and CRM Templates

Private Slack Community

Private Slack Community

Private Slack Community

Freelance, and Business, and Stuff is a passion project of Hoodzpah, a branding and type design studio, based on their book Freelance, and Business, and Stuff: A Guide for Creatives.

Freelance, and Business, and Stuff is a passion project of Hoodzpah, a branding and type design studio, based on their book Freelance, and Business, and Stuff: A Guide for Creatives.

Freelance, and Business, and Stuff is a passion project of Hoodzpah, a branding and type design studio, based on their book Freelance, and Business, and Stuff: A Guide for Creatives.