Amy is a brand identity designer whose work centers around custom lettering solutions. She is the font designer behind Palm Canyon Drive, Beale, Lone Pine, and Beverly Drive. When she’s not spewing Lakers stats at the local watering hole, Amy can be found driving up PCH – wailing along to honkytonk love songs – looking for the closest In-N-Out. She is a co-founder of the creative meet up, #ConnectingThings, and co-authored the book Freelance, and Business, and Stuff: A Guide for Creatives with her sister Jennifer based on the Professional Practices class they taught at Laguna College of Art & Design.
's favorite resources
Art of the Title
An online collection celebrating the title design and keyart of tv and film.
Virgil Abloh's How to Start a Brand
Virgil's answers to frequently asked questions about starting a brand.
NYPL - Menu Design Collection
New York Public Library
A collection of digitized menus in the NYPL collection from the 1850's to now.
"An amazing SF based archive full of type specimens, much available online. They also host a myriad of type workshops, courses, and free lectures."
Open Source fonts from ANRT
"Open Source fonts from Atelier National de Recherche Typographique. Free for personal and commercial use. "
"Helvetica in the Streets" Mug
"This sturdy ceramic mug is great for holding coffee, pens, La Croix or anything else you can imagine. The perfect desk flair for any creative."
"Erik Marinovich's funky 4 weight font family inspired by the classic type on Black Sabbath's Vol. 4."
Loom - Video Messaging to Skip Meetings
25 Looms Free
I use Loom to walkthrough interim proofs that don't require a meeting, but would be way too much to call out in an email. It's a GAME changer. "
"This was one of the first books I bought to learn lettering properly. It covers all the foundational principles of letterforms and styles. Cover to cover an incredible resource!"
10B Boland: Timeless Geometric Sans
"This typeface has that classic timeless quality. A sexy geometric sans thats great for those big old oceans of copy, but looks great as a headline as well."
The Contract Kit for Creatives
"This collection of 4 essential contract templates is great for artists and creatives getting started doing freelace. They're written and explained by an attorney, with video lessons on how to use!"